The Judging Criteria

 

All Awards will be judged by an independent judging panel, according to the criteria outlined below. All submissions will be reviewed by the judges with a shortlist of finalists nominated. From this shortlist, the judges will then determine the winners.

The judging criteria for all Awards for each customer group is:

Residential Real Estate Agents & Property Managers

Residential real estate agents and property managers who are customers of REA Group:
Innovation
  • Game Changer of the Year
Criteria Weightings
Innovative – has not been done before 40%
Has a positive and/or demonstrable impact on a business and/or industry problem 20%
Differentiates from competitors 20%
Demonstrates use of technology/digital, data or insights to help drive business performance 20%
Total 100%
Service and Marketing Excellence
  • Excellence in Customer Service
Criteria Weightings
Drives an uplift in new, repeat and/or referred business 15%
Builds customer retention 15%
Provides outstanding value to the customer and their experience 40%
Differentiates from competitors 30%
Total 100%
  • Residential Property Campaign of the Year
Criteria Weightings
Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit 30%
Creatively leveraged marketing and sales channels 50%
Comprehensive and integrated media buy 20%
Total 100%
  • Brand Campaign of the Year
Criteria Weightings
Has a positive impact on brand recall, recognition or perception (use metrics where available) 10%
Delivered outstanding results (based on original brief)  a measurable and/or commercial benefit to the company 40%
Creativity and innovation in the campaign approach 25%
Differentiates brand from competitors 25%
Total 100%
Community
  • Contribution to Community
Criteria Weightings
Provided a measurable benefit/value to the community or charity 50%
Demonstrates an understanding of the issues/needs/challenges that the charity or community faces 25%
Delivers to these issues/needs/challenges 25%
Total 100%
Gold AREA
  • Agency of the Year
Criteria Weightings
Values and advocates a positive team culture 15%
Acts innovatively to differentiate from competitors/the market for measureable commercial benefit 15%
Consistently provides outstanding value to the customer and their experience 15%
Demonstrates a commitment to marketing best practice/excellence 15%
Demonstrates a committed and sustainable approach to supporting community 15%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

Commercial Real Estate Agents

Commercial real estate agents who are customers of REA Group:
Innovation
  • Game Changer of the Year
Criteria Weightings
Innovative – has not been done before 40%
Has a positive and/or demonstrable impact on a business and/or industry problem 20%
Differentiates from competitors 20%
Demonstrates use of technology/digital, data or insights to help drive business performance 20%
Total 100%
Service and Marketing Excellence
  • Excellence in Customer Service
Criteria Weightings
Drives an uplift in new, repeat and/or referred business 15%
Builds customer retention 15%
Provides outstanding value to the customer and their experience 40%
Differentiates from competitors 30%
Total 100%
  • Commercial Property Campaign of the Year
Criteria Weightings
Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit 30%
Creatively leveraged marketing and sales channels 50%
Comprehensive and integrated media buy 20%
Total 100%
  • Brand Campaign of the Year
Criteria Weightings
Has a positive impact on brand recall, recognition or perception (use metrics where available) 10%
Delivered outstanding results (based on original brief) a measurable and/or commercial benefit to the company 40%
Creativity and innovation in the campaign approach 25%
Differentiates brand from competitors 25%
Total 100%
Community
  • Contribution to Community

 

Criteria Weightings
Provided a measurable benefit/value to the community or charity 50%
Demonstrates an understanding of the issues/needs/challenges that the charity or community faces 25%
Delivers to these issues/needs/challenges 25%
Total 100%
Gold AREA
  • Agency of the Year
Criteria Weightings
Values and advocates a positive team culture 15%
Acts innovatively to differentiate from competitors/the market for measurable commercial benefit  15%
Consistently provides outstanding value to the customer and their experience 15%
Demonstrates a commitment to marketing best practice/excellence 15%
Demonstrates a committed and sustainable approach to supporting community 15%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

Developers, Home Builders and Project Marketers

Apartment Developers, Land Estate Developers, Retirement Developers or Operators, Home Builders, Project Marketers and Media Agencies (representing Developer and Builder clients), who are customers of REA Group:
Innovation
  • Game Changer of the Year
Criteria Weightings
Innovative – has not been done before 40%
Has a positive and/or demonstrable impact on a business and/or industry problem 20%
Differentiates from competitors 20%
Demonstrates use of technology/digital, data or insights to help drive business performance 20%
Total 100%
Service and Marketing Excellence
  • Excellence in Customer Service
Criteria Weightings
Drives an uplift in new, repeat and/or referred business 15%
Builds customer retention 15%
Provides outstanding value to the customer and their experience 40%
Differentiates from competitors 30%
Total 100%
  • New Home Marketing Campaign of the Year
Criteria Weightings
Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit 50%
Creatively leveraged marketing and sales channels 30%
Comprehensive and integrated media buy 20%
Total 100%
  • Brand Campaign of the Year
Criteria Weightings
Has a positive impact on brand recall, recognition or perception (use metrics where available) 10%
Delivered outstanding results (based on original brief) a measurable and/or commercial benefit to the company 40%
Creativity and innovation in the campaign approach 25%
Differentiates brand from competitors 25%
Total 100%
Community
  • Contribution to Community
Criteria Weightings
Provided a measurable benefit/value to the community or charity 50%
Demonstrates an understanding of the issues/needs/challenges that the charity or community faces 25%
Delivers to these issues/needs/challenges 25%
Total 100%
Gold AREA
  • New Homes Player of the Year
Criteria Weightings
Values and advocates a positive team culture 15%
Acts innovatively to differentiate from competitors/the market for measurable commercial benefit 15%
Consistently provides outstanding value to the customer and their experience 15%
Demonstrates a commitment to marketing best practice/excellence 15%
Demonstrates a committed and sustainable approach to supporting community 15%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

Media Agencies and Clients

REA Group customers who purchase advertising on our sites outside of property listings (for example, display, content, sponsorships):
Innovation
  • Game Changer of the Year
Criteria Weightings
Innovative – has not been done before 40%
Has a positive and/or demonstrable impact on a business and/or industry problem 20%
Differentiates from competitors 20%
Demonstrates use of technology/digital, data or insights to help drive business performance 20%
Total 100%
  • Brand Campaign of the Year
Criteria Weightings
Has a positive impact on brand recall, recognition or perception (use metrics where available) 40%
Delivered outstanding results (based on original brief) a measurable and/or commercial benefit to the company 20%
Creativity and innovation in the campaign approach 20%
Differentiates brand from competitors 20%
Total 100%
  • Direct Response Campaign of the Year
Criteria Weightings
Delivered outstanding results (based on original objectives) i.e. CTR, CPA 50%
Effectively uses audience segmentation and targeting across the media buy 30%
Effectively uses campaign flighting across all media 20%
Total 100%
Community
  • Contribution to Community
Criteria Weightings
Provided a measurable benefit/value to the community or charity 50%
Demonstrates an understanding of the issues/needs/challenges that the charity or community faces 25%
Delivers to these issues/needs/challenges 25%
Total 100%