The Award Categories

The 2019 Annual REA Excellence Awards consist of 21 Awards across three categories:

The Awards will be assessed by a panel of highly qualified judges using a robust framework that ensures the application process is equitable and impartial. All categories are free to enter.

Residential Real Estate Agents & Property Managers

Residential real estate agents and property managers who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This is both an individual and group award. The award is designed to recognise companies/organisations who have disrupted the status quo to deliver on a business objective or solve a broader market issue. This could be through; innovation tech advancements, changing the customer experience or service and providing solutions for new or existing business/market need that has resulted in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Excellence in Customer Service 

This is an individual award. This award is designed to highlight best practice in customer service, recognising an individual that has delivered measurable and sustainable customer satisfaction for the last 12 months. This category assesses the business benefits associated with effective customer service taking into account the uplift in new, repeat and referred business.

  • Residential Property Campaign of the Year 

This is both an individual or group award. This award is designed to recognise excellence in an individual property marketing campaign, that has creatively leveraged marketing and sales channels to effectively position and differentiate within market. The marketing campaign should demonstrate a measurable result and impact on project or brand.

  • Brand Marketing Campaign of the Year

This is a group award. This award recognises companies that have achieved outstanding results by reinvigorating the way their business brand is represented in market. This could include, but not limited to, companies who have made a significant change to their brand, brand image, collateral, logo and so forth, in the past 12 months, or a brand campaign that created real impact and achieved outstanding results.

Community
  • Contribution to Community 

This is a group award. This award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

Gold AREAs
  • Most Influential Woman in the Property Market 

This is an individual award. The ‘Most Influential Woman in Property’ award has been designed to recognise the exceptional women in the property industry, recognising their individual contribution through outstanding leadership, mentorship, service and marketing excellence. At their core, the winner of this award represents a culture of courage and innovation as they drive change within the industry.

  • Agency of the Year 

This is a group award. This award is geared towards acknowledging the best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

  • Agent of the Year

This is an individual award. This award is geared towards acknowledging the best in class agent, within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence.

  • Property Manager of the Year 

This is an individual award. This awards is geared towards acknowledging the best in class property manager, business development manager or leasing agent within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence.

Commercial Real Estate Agents

Commercial real estate agents who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This is both an individual and group award. The award is designed to recognise companies/organisations who have disrupted the status quo to deliver on a business objective or solve a broader market issue. This could be through; innovation, tech advancements, changing the customer experience or service and providing solutions for new or existing business/market need that has resulted in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Commercial Property Campaign of the Year 

This is both an individual or group award. This award recognises an outstanding sale or lease commercial property campaign that delivered exceptional results for the vendor/s by the marketing agent or agency. Taking into account the final outcome: price/lease per sqm, enquiries, client satisfaction and how the campaign helps increase awareness of the property overall.

  • Company Brand Marketing Campaign of the Year 

This is a group award. The award recognises companies that have achieved outstanding results by reinvigorating the way their business brand is represented in the market. This could include, but is not limited to, companies who have made a significant change to their brand, brand image, collateral, logo and so forth, in the past 12 months, or a business brand campaign that created real impact and achieved outstanding results.

Community
  • Contribution to Community

This is a group award. This award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

Gold AREAs
  • Most Influential Woman in the Property Market 

This is an individual award. The ‘Most Influential Woman in Property’ award has been designed to recognise the exceptional women in the property industry, recognising their individual contribution through outstanding leadership, mentorship, service and marketing excellence. At their core, the winner of this award represents a culture of courage and innovation as they drive change within the industry.

  • Agency of the Year 

This is a group award. This award acknowledges best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types of agency sizes. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

  • Agent of the Year

This is an individual award. This award is geared towards acknowledging the best in class agent within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types and portfolio sizes. If any one category resonates more heavily with you, we recommend you enter that specialist category for your organisation.

Developers, Home Builders and Project Marketers

Apartment Developers, Land Estate Developers, Retirement Developers or Operators, Home Builders, Project Marketers & Media Agencies (representing Developer & Builder clients), who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This is both an individual and group award. The Award is designed to recognise companies/organisations who have disrupted the status quote to deliver on a business objective or solve a broader market issue. This could be through; innovation, tech advancements, changing the customer experience or service and providing solutions for new or existing business/market need that has resulted in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Development Campaign of the Year 

This a group award. This Award recognises excellence in marketing a project specific campaign promoting the sale of either new apartments, new homes, new land estates or retirement villages. The marketing campaign should demonstrate a measurable results on how the campaign helped increase awareness of the project overall.

  • Brand Marketing Campaign of the Year 

This is a group award. The award recognises companies that have achieved outstanding results by reinvigorating the way their business brand is represented in market. This could include, but not limited to, companies who have made a significant change to their brand, brand image, collateral, logo and so forth, in the past 12 months, or a brand campaign that created real impact and achieved outstanding results.

  • Marketer of the Year 

This is an individual award. This award is designed to highlight best practice in marketing execution, acknowleding an individual that has delivered measurable and impactful marketing campaigns and customer satisfaction for the last 12 months. This category assesses the business benefits associated with effective marketing and customer communication taking into account the uplift in new, repeat and referred business. This award recognises achievements based on all portfolio types and sizes.

Community
  • Contribution to Community 

This is a group award. This award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

GOLD AREAs
  • Most Influential Woman in the Property Market 

This is an individual award. The ‘Most Influential Woman in Property’ award has been designed to recognise the exceptional women in the property industry, recognising their individual contribution through outstanding leadership, mentorship, service and marketing excellence. At their core, the winner of this award represents a culture of courage and innovation as they drive change within the industry.

  • New Development Player of the Year 

This is a group award. This award acknowledges the best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types of agency sizes. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

Media Agencies and Clients

REA Group customers who purchase advertising on our sites outside of property listings (for example, display, content, sponsorships):

Innovation
  • Game Changer of the Year 

This is both an individual and group award. The award is designed to recognise companies/organisations who have distrupted the status quo to deliver on a business objective or solve a broader market issue. This could be through; innovation, tech advancements, changing the customer experience or service and providing solutions for new or existing business/market need that has resulted in commercial gain and/or benefit of the industry or local community.

Service & Marketing Excellence
  • Agency of the Year

This is a group award. This award is geared towards acknowledging the best in class Media Agency within the key AREAs award categories of innovation, community, service & marketing excellence. Recognising achievements based on all types of agency sizes.

Community
  • Contribution to Community

This is a group award. This award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.