The Award Categories

The 2018 Annual REA Excellence Awards consist of 21 Awards across three categories:

 

The Awards will be assessed by a panel of highly qualified judges using a robust framework that ensures the application process is equitable and impartial.

Residential Real Estate Agents & Property Managers

Residential real estate agents and property managers who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This group Award is designed to highlight how innovation has disrupted established protocols to deliver on a business objective or solve a broader market issue. The term ‘innovation’ relates to any initiative that provides solutions for new or existing business or market needs resulting in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Excellence in Customer Service 

This Award is designed to highlight best practice in customer service, recognising an individual that has delivered measurable and sustainable customer satisfaction for the last 12 months. This category assesses the business benefits associated with effective customer service taking into account the uplift in new, repeat and referred business.

  • Residential Property Campaign of the Year 

This Award is designed to recognise excellence in an individual property marketing campaign, that has creatively leveraged marketing and sales channels to effectively position and differentiate within market. The marketing campaign should demonstrate a measurable result and impact on project or brand.

  • Brand Marketing Campaign of the Year

This group Award recognises companies that have achieved outstanding results through initiatives that demonstrate excellence in brand management and delivering a powerful brand message. This could include, but is not limited to, companies who have made a significant change to their brand recall, considerably shifted brand perception in the past 12 months, or a brand campaign that created real impact and achieved outstanding results.

Community
  • Contribution to Community 

This Award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

Gold AREAs
  • Most Influential Woman in the Property Market 

This individual award acknowledges exceptional females who have achieved success in the property industry and recognises their individual contribution through their leadership, mentorship, innovation, service and marketing excellence and drive to change the industry.

  • Agency of the Year 

This group award is geared towards acknowledging the best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

  • Agent of the Year

This individual award is geared towards acknowledging the best in class agent, within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. There will be a winner from each state who will then make up the finalists for the national award.

  • Property Manager of the Year 

This individual award is geared towards acknowledging the best in class property manager, business development manager or leasing agent within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence.

Commercial Real Estate Agents

Commercial real estate agents who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This group Award is designed to highlight how innovation has disrupted established protocols to deliver on a business objective or solve a broader market issue. The term ‘innovation’ relates to any initiative that provides solutions for new or existing business or market needs resulting in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Commercial Property Campaign of the Year 

This Award recognises an outstanding lease or sale campaign that delivered exceptional results for the vendor/s by the marketing agent or agency. The award will consider the process undertaken to develop the marketing proposal to market a commercial space either for sale or for lease, taking into account the final outcome (price/lease per sqm), client satisfaction and how the campaign helped to build the agent’s/agency’s business.

  • Brand Marketing Campaign of the Year 

This group Award recognises companies that have achieved outstanding results through initiatives that demonstrate excellence in brand management and delivering a powerful brand message. This could include, but is not limited to, companies who have made a significant change to their brand recall, considerably shifted brand perception in the past 12 months, or a brand campaign that created real impact and achieved outstanding results.

Community
  • Contribution to Community

This Award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

Gold AREAs
  • Most Influential Woman in the Property Market 

This individual award acknowledges exceptional females who have achieved success in the property industry and recognises their individual contribution through their leadership, mentorship, innovation, service and marketing excellence and drive to change the industry.

  • Agency of the Year 

This group award is geared towards acknowledging the best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types of agency sizes. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

  • Agent of the Year

This individual award is geared towards acknowledging the best in class agent within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types and portfolio sizes. If any one category resonates more heavily with you, we recommend you enter that specialist category for your organisation.

Developers, Home Builders and Project Marketers.

Apartment Developers, Land Estate Developers, Retirement Developers or Operators, Home Builders, Project Marketers & Media Agencies (representing Developer & Builder clients), who are customers of REA Group:

Innovation
  • Game Changer of the Year 

This group Award is designed to highlight how innovation has disrupted established protocols to deliver on a business objective or solve a broader market issue. The term ‘innovation’ relates to any initiative that provides solutions for new or existing business or market needs resulting in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Development Campaign of the Year 

This Award recognises excellence in executing a project specific campaign promoting the sale of either new apartments, new homes, new land estates or retirement villages. The marketing campaign should demonstrate a measurable result and impact on project or brand.

  • Brand Marketing Campaign of the Year 

This group Award recognises companies that have achieved outstanding results through a corporate branding initiative that demonstrates excellence in brand management and delivering a powerful brand message. This could include, but is not limited to, companies who have made a significant change to their brand recall, considerably shifted brand perception in the past 12 months, or a brand campaign that created real impact and achieved outstanding results.

  • Marketer of the Year 

This award is designed to highlight best practice in marketing excellence. Geared towards acknowledging an individual that has delivered measurable and sustainable marketing campaigns and customer satisfaction for the last 12 months. This category assesses the business benefits associated with effective marketing and customer communication taking into account the uplift in new, repeat and referred business. Recognising achievements based on all portfolio types and sizes.

Community
  • Contribution to Community 

This Award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.

GOLD AREAs
  • Most Influential Woman in the Property Market 

This individual award acknowledges exceptional females who have achieved success in the property industry and recognises their individual contribution through their leadership, mentorship, innovation, service and marketing excellence and drive to change the industry.

  • New Development Player of the Year 

This group award is geared towards acknowledging the best in class within the key AREAs award categories of Innovation, Community, Service and Marketing Excellence. Recognising achievements based on all types of agency sizes. If any one category resonates more heavily with your organisation, we recommend you enter that specialist category.

Media Agencies and Clients

REA Group customers who purchase advertising on our sites outside of property listings (for example, display, content, sponsorships):

Innovation
  • Game Changer of the Year 

This group Award is designed to highlight how innovation has disrupted established protocols to deliver on a business objective or solve a broader market issue. The term ‘innovation’ relates to any initiative that provides solutions for new or existing business or market needs resulting in commercial gain and/or benefit for the industry or local community.

Service & Marketing Excellence
  • Integrated Brand Campaign of the Year 

This award recognises companies that have achieved outstanding results through integrated advertising initiatives that demonstrate excellence in delivering a powerful brand message. This could include, but is not limited to, video content, native editorial content, interactive ad units, resulting in a brand campaign that created real impact and achieved outstanding results.

Community
  • Contribution to Community

This Award is designed to recognise companies and individuals supporting not-for-profit organisations or initiatives in their local community – either through charitable donations or commitment to local community groups and initiatives.