All Awards will be judged by an independent judging panel, according to the criteria outlined below. All submissions will be reviewed by the judges with a shortlist of finalists nominated. From this shortlist, the judges will then determine the winners.
The judging criteria for all Awards for each customer group is:
| Criteria | Weightings |
| Innovative – has not been done before | 40% |
| Has a positive and/or demonstrable impact on a business and/or industry problem | 20% |
| Differentiates from competitors | 20% |
| Demonstrates use of technology/digital, data or insights to help drive business performance | 20% |
| Total | 100% |
| Criteria | Weightings |
| Drives an uplift in new, repeat and/or referred business | 15% |
| Builds customer retention | 15% |
| Provides outstanding value to the customer and their experience | 40% |
| Differentiates from competitors | 30% |
| Total | 100% |
| Criteria | Weightings |
| Has a positive impact on brand recall, recognition or perception (use metrics where available) | 10% |
| Delivered outstanding results (based on original brief) – a measurable and/or commercial benefit to the company | 40% |
| Creativity and innovation in the campaign approach | 25% |
| Differentiates brand from competitors | 25% |
| Total | 100% |
| Criteria | Weightings |
| Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit | 30% |
| Creatively leveraged marketing and sales channels | 50% |
| Comprehensive and integrated media buy | 20% |
| Total | 100% |
| Criteria | Weightings |
| Provided a measurable benefit/value to the community or charity | 50% |
| Demonstrates an understanding of the issues/needs/challenges that the charity or community faces | 25% |
| Delivers to these issues/needs/challenges | 25% |
| Total | 100% |
| Criteria | Weightings |
| Values and advocates a positive team culture | 15% |
| Acts innovatively to differentiate from competitors/the market for measureable commercial benefit | 15% |
| Consistently provides outstanding value to the customer and their experience | 15% |
| Demonstrates a commitment to marketing best practice/excellence | 15% |
| Demonstrates a committed and sustainable approach to supporting community | 15% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Significance of achievements in industry | 25% |
| Quality of accomplishments and how this has positively impacted the representation and promotion of the property management | 25% |
| Clarity and quality of future ambitions | 25% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Innovative – has not been done before | 40% |
| Has a positive and/or demonstrable impact on a business and/or industry problem | 20% |
| Differentiates from competitors | 20% |
| Demonstrates use of technology/digital, data or insights to help drive business performance | 20% |
| Total | 100% |
| Criteria | Weightings |
| Has a positive impact on brand recall, recognition or perception (use metrics where available) | 10% |
| Delivered outstanding results (based on original brief) – a measurable and/or commercial benefit to the company | 40% |
| Creativity and innovation in the campaign approach | 25% |
| Differentiates brand from competitors | 25% |
| Total | 100% |
| Criteria | Weightings |
| Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit | 30% |
| Creatively leveraged marketing and sales channels | 50% |
| Comprehensive and integrated media buy | 20% |
| Total | 100% |
| Criteria | Weightings |
| Provided a measurable benefit/value to the community or charity | 50% |
| Demonstrates an understanding of the issues/needs/challenges that the charity or community faces | 25% |
| Delivers to these issues/needs/challenges | 25% |
| Total | 100% |
| Criteria | Weightings |
| Values and advocates a positive team culture | 15% |
| Acts innovatively to differentiate from competitors/the market for measurable commercial benefit | 15% |
| Consistently provides outstanding value to the customer and their experience | 15% |
| Demonstrates a commitment to marketing best practice/excellence | 15% |
| Demonstrates a committed and sustainable approach to supporting community | 15% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Significance of achievements in industry | 25% |
| Quality of accomplishments and how this has positively impacted the representation and promotion of the property management | 25% |
| Clarity and quality of future ambitions | 25% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Innovative – has not been done before | 40% |
| Has a positive and/or demonstrable impact on a business and/or industry problem | 20% |
| Differentiates from competitors | 20% |
| Demonstrates use of technology/digital, data or insights to help drive business performance | 20% |
| Total | 100% |
| Criteria | Weightings |
| Has a positive impact on brand recall, recognition or perception (use metrics where available) | 10% |
| Delivered outstanding results (based on original brief) – a measurable and/or commercial benefit to the company | 40% |
| Creativity and innovation in the campaign approach | 25% |
| Differentiates brand from competitors | 25% |
| Total | 100% |
| Criteria | Weightings |
| Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit | 50% |
| Creatively leveraged marketing and sales channels | 30% |
| Comprehensive and integrated media buy | 20% |
| Total | 100% |
| Criteria | Weightings |
| Meets or exceeds campaign objectives, providing a measurable and/or commercial benefit | 50% |
| Creatively leveraged marketing and sales channels | 30% |
| Comprehensive and integrated media buy | 20% |
| Total | 100% |
| Criteria | Weightings |
| Provided a measurable benefit/value to the community or charity | 50% |
| Demonstrates an understanding of the issues/needs/challenges that the charity or community faces | 25% |
| Delivers to these issues/needs/challenges | 25% |
| Total | 100% |
| Criteria | Weightings |
| Values and advocates a positive team culture | 15% |
| Acts innovatively to differentiate from competitors/the market for measurable commercial benefit | 15% |
| Consistently provides outstanding value to the customer and their experience | 15% |
| Demonstrates a commitment to marketing best practice/excellence | 15% |
| Demonstrates a committed and sustainable approach to supporting community | 15% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Significance of achievements in industry | 25% |
| Quality of accomplishments and how this has positively impacted the representation and promotion of the property management | 25% |
| Clarity and quality of future ambitions | 25% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |
| Criteria | Weightings |
| Innovative – has not been done before | 40% |
| Has a positive and/or demonstrable impact on a business and/or industry problem | 20% |
| Differentiates from competitors | 20% |
| Demonstrates use of technology/digital, data or insights to help drive business performance | 20% |
| Total | 100% |
| Criteria | Weightings |
| Has a positive impact on brand recall, recognition or perception (use metrics where available) | 40% |
| Delivered outstanding results (based on original brief) – a measurable and/or commercial benefit to the company | 20% |
| Creativity and innovation in the campaign approach | 20% |
| Differentiates brand from competitors | 20% |
| Total | 100% |
| Criteria | Weightings |
| Provided a measurable benefit/value to the community or charity | 50% |
| Demonstrates an understanding of the issues/needs/challenges that the charity or community faces | 25% |
| Delivers to these issues/needs/challenges | 25% |
| Total | 100% |
| Criteria | Weightings |
| Significance of achievements in industry | 25% |
| Quality of accomplishments and how this has positively impacted the representation and promotion of the property management | 25% |
| Clarity and quality of future ambitions | 25% |
| The ‘wow’ factor – challenges the status quo | 25% |
| Total | 100% |