The Judging Criteria

All Awards will be judged by an independent judging panel, according to the criteria outlined below. All submissions will be reviewed by the judges with a shortlist of finalists nominated. From this shortlist, the judges will then determine the winners.

The judging criteria for all Awards for each customer group is:

Residential Real Estate Agents & Property Managers

Residential real estate agents and property managers who are customers of REA Group:
  • Game Changer of the Year (1 award across all customer groups)
Criteria Weightings
Innovation – demonstrates how their company/agency differentiated or adapted in 2020 40%
Demonstrates the outcome and benefits for their company and/or the broader market 20%
Provides data or insights to demonstrate the commercial benefit 20%
The ‘wow’ factor – challenges the status quo 20%
Total 100%
  • Contribution to Community (1 award across all customer groups)
Criteria Weightings
Provided a clear objective of the community initiative/program 40%
Explained the outcome of the contribution and how it met the objective. detailed the measurable
benefit/value to the community or charity
40%
Outlined the reason for their company to partner with this particular charity. 20%
Total 100%
  • Agency of the Year
Criteria Weightings
Demonstrates how they have differentiated themselves from competitors in 2020 25%
Demonstrates how they go over and above when it comes to providing customer service and delivering a
positive customer experience
25%
Demonstrates a commitment to marketing best practice/excellence 25%
The ‘wow’ factor – demonstrates why they believe they should be awarded Residential Agency of the Year 25%
Total 100%
  • Property Manager of the Year
Criteria Weightings
Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry 30%
Demonstrates how they differentiate themselves from other property managers 30%
The ‘wow’ factor – Demonstrates why they should be awarded Property Manager of the Year in 2020 40%
Total 100%
  • Most Influential Woman in the Property Market (1 award across all customer groups)
Criteria Weightings
Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry 25%
Quality of accomplishments and how this has positively impacted the representation and
promotion of the property industry
25%
Clarity and quality of future ambitions 25%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

 

Commercial Real Estate Agents

Commercial real estate agents who are customers of REA Group:

  • Game Changer of the Year (1 award across all customer groups)
Criteria Weightings
Innovation – demonstrates how their company/agency differentiated or adapted in 2020 40%
Demonstrates the outcome and benefits for their company and/or the broader market 20%
Provides data or insights to demonstrate the commercial benefit 20%
The ‘wow’ factor – challenges the status quo 20%
Total 100%
  • Contribution to Community (1 award across all customer groups)
Criteria Weightings
Provided a clear objective of the community initiative/program 40%
Explained the outcome of the contribution and how it met the objective. detailed the measurable
benefit/value to the community or charity
40%
Outlined the reason for their company to partner with this particular charity. 20%
Total 100%
  • Agency of the Year
Criteria Weightings
Demonstrates how they have differentiated themselves from competitors in 2020 25%
Demonstrates how they go over and above when it comes to providing customer service and delivering a
positive customer experience
25%
Demonstrates a commitment to marketing best practice/excellence 25%
The ‘wow’ factor – demonstrates why they believe they should be awarded Commercial Agency of the Year 25%
Total 100%
  • Most Influential Woman in the Property Market (1 award across all customer groups)
Criteria Weightings
Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry 25%
Quality of accomplishments and how this has positively impacted the representation and
promotion of the property industry
25%
Clarity and quality of future ambitions 25%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

 

Developers, Home Builders and Project Marketers

Apartment Developers, Land Estate Developers, Retirement Developers or Operators, Home Builders, Project Marketers and Media Agencies (representing Developer and Builder clients), who are customers of REA Group:
  • Game Changer of the Year (1 award across all customer groups)
Criteria Weightings
Innovation – demonstrates how their company/agency differentiated or adapted in 2020 40%
Demonstrates the outcome and benefits for their company and/or the broader market 20%
Provides data or insights to demonstrate the commercial benefit 20%
The ‘wow’ factor – challenges the status quo 20%
Total 100%
  • Contribution to Community (1 award across all customer groups)
Criteria Weightings
Provided a clear objective of the community initiative/program 40%
Explained the outcome of the contribution and how it met the objective. detailed the measurable
benefit/value to the community or charity
40%
Outlined the reason for their company to partner with this particular charity. 20%
Total 100%
  • Marketer of the Year
Criteria Weightings
Demonstrates significant achievements and accomplishments of note from a marketing perspective
(a particular campaign, or work more broadly over the year).
40%
Demonstrates what marketing techniques they used to achieve the business objectives 25%
Provides examples of why they believe they should be the Marketer of the Year in 2020. 25%
The ‘wow’ factor – challenges the status quo 10%
Total 100%
  • Most Influential Woman in the Property Market (1 award across all customer groups)
Criteria Weightings
Demonstrates significant achievements and accomplishments of note within your organisation or the wider industry 25%
Quality of accomplishments and how this has positively impacted the representation and
promotion of the property industry
25%
Clarity and quality of future ambitions 25%
The ‘wow’ factor – challenges the status quo 25%
Total 100%

 

Media Agencies and Clients

REA Group customers who purchase advertising on our sites outside of property listings (for example, display, content, sponsorships):
  • Game Changer of the Year
Criteria Weightings
Innovation – demonstrates how their company/agency differentiated or adapted in 2020 40%
Demonstrates the outcome and benefits for their company and/or the broader market 20%
Provides data or insights to demonstrate the commercial benefit 20%
The ‘wow’ factor – challenges the status quo 20%
Total 100%
  • Contribution to Community (1 award across all customer groups)
Criteria Weightings
Provided a clear objective of the community initiative/program 40%
Explained the outcome of the contribution and how it met the objective. detailed the measurable
benefit/value to the community or charity
40%
Outlined the reason for their company to partner with this particular charity. 20%
Total 100%
  • Agency of the Year
Criteria Weightings
Demonstrates how they have differentiated themselves from competitors in 2020 25%
Demonstrates how they go over and above when it comes to providing customer service and delivering a
positive customer experience
25%
Demonstrates a commitment to marketing best practice/excellence 25%
The ‘wow’ factor – demonstrates why they believe they should be awarded Media Agency of the Year 25%
Total 100%
  • Integrated Brand Campaign of the Year
Criteria Weightings
Outlines clearly the objective of the campaign 25%
Outlines clearly the campaign elements (creativity & innovation) 25%
Provides detail on the measurable impact of the brand campaign 25%
The ‘wow’ factor – challenges the status quo 25%
Total 100%